AAD is the largest, most influential and most representative dermatology group in the United States. With a membership of more than 17,000, it represents virtually all practicing dermatologists in the United States.
AAD needed an entire graphics package for their “AAD Annual Meeting.” We set out to build a dynamic graphic package which reflected the audience in attendance to the conference.
The package consisted of Lower Thirds, Transitions, Monitor Fullscreens, Logo animation, and Show Open. The open was design using a purple and tan color palette that matched their branding, and a montage of photos, which appears and dissolves using overlapping typography.